The Shell Art Collection spans 7000 pieces and now forms one of the most important collections of commercial art in Britain. We are already working with a number of licensees to develop a wide range of beautiful products in various categories. Contact us now to discuss licensing opportunities for the Shell Art Collection.

SHELL ART COLLECTION


Introduction


The first Shell advertising poster was produced in 1920. Posters were made to fit boards that were 30 by 45 inches and were displayed on the side of delivery lorries transporting cans of fuel to customers across the country. These posters became known as Lorry Bills.

The number of private cars on British roads reached one million for the first time in 1930 and there was a growing concern that motoring was harming the countryside. This ingenious method of advertising came about when Shell, along with other major companies, responded to public outcries against roadside hoardings in the countryside.

Instead of simply illustrating Shell oil and petrol, the company produced sets of posters with subtle themes centred on catchy slogans and campaigns in a wide variety of artistic styles. These posters promoted everything from core brands, to exploration, to the extraordinary number of people that relied upon Shell.

Today, Shell Lorry Bills and some of the original artworks have been preserved within the Shell Art Collection and remain an important part of Shell’s heritage. The Collection is unequalled in its representation of 20th century Britain, the history of art and design, and motoring.


Working with the collection


The physical collection is managed by the National Motorsports Museum. Magic of Motoring is working alongside Shell to digitise the entire collection in high-resolution.

To view the full collection and to enquire about useage, simply contact us and one of our experts will happy to discuss your requirements.

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FEATURED CATEGORIES

THE EARLY YEARS

49 Pieces

1920-1924

MR WISEMAN

11 Pieces

1924

SEE BRITAIN FIRST

27 Pieces

1925-1931

SEE IRELAND FIRST

7 Pieces

1925

PUMPS

13 Pieces

1924-1925

SHELL AVIATION

21 Pieces

1925-1939

THE EARLY YEARS

36 Pieces

1926-1931

SHELL LUBBRICATION

23 Pieces

1928-1952

SHELL MOTOSPORT

18 Pieces

1928-1952

THE ANTI-CARBON PAIR

6 Pieces

1926-1928

SHELL ICA

7 Pieces

1953-1954

THAT'S SHELL THAT WAS

7 Pieces

1930-1952

SUMMER SHELL

14 Pieces

1930-1937

WINTER SHELL

13 Pieces

1929-1939

YOU CAN BE SURE OF SHELL

11 Pieces

1932-1952

THESE PEOPLE PREFER SHELL

34 Pieces

1930-1939

EVERYWHERE YOU GO

38 Pieces

1932-1952

VISIT BRITAIN'S LANDMARKS

27 Pieces

1936-1937

NEW LIFE TO THE LAND

4 Pieces

1951

A FREIND TO THE FARMER

9 Pieces

1948-1952

MISCELLANEOUS POSTER

66 Pieces

1925-1953

SHELL ICONIC LOGO'S

25 Pieces

1901-1971

BRANDS WE ARE PROUD TO HAVE WORKED WITH